Key Industry Challenges
According to the 2023 browser user statistics, there is a growing trend in Internet audience maximum anonymization:
- 20% Internet users uses incognito (because they do not want to be tracked for any reason)
- 33% of Internet users worldwide use a VPN
- 80% have ad blocking enabled (because they prefer to have an ad-free browsing experience)
- 50% of all Internet traffic comes from automated bots instead of human users
How Anoid Helps to Solve the Challenges
To cope with the above mentioned challenges and cater for a comprehensive view of user behavior, Anoid:
- Accurately identifies anonymous users bypassing most popular anonymization techniques.
- Keeps the user identified even if one uses VPN, incognito, clears storage, changes browser settings, etc.
- Differentiates bots from human activity.
- Tracks audience activity per identified visitor.
- Calculates and visualizes audience analytics.
- Easily integrates with any existing web solution (web-app, web site, web portal, web platform etc).
- Works on all types of devices (desktop, tablet, mobile).
What are Anoid benefits?
Why Anoid Stands Out
The key differentiator of Anoid is that it is a server-side solution that is resistant to most popular anonymization techniques (such as VPN or incognito mode), or to local storage cleaning. Besides, it distinguishes several accounts linked to one device. If the user applies one of these methods, Anoid keeps that user recognized and complements his existing history instead of creating a new user ID and disrupting the activity record.
Anoid plugin is tailored for businesses that use websites, web apps, web portals to sell their products or services and looking for:
Key Anoid Features
Seamless integration with existing web products
Real-time tracking of audience behavior and history
Accurate identification of anonymous visitors, even in the face of anonymization tools
Calculation of accuracy of anonymous visitors identification
Integration with authentication providers
Integration with Google Analytics
Visualization of audience analytics on a dashboard
Overview and visualization of an individual visitor behavior
Anoid Use Cases
Anoid is versatile and can be used in various business domains, including Martech, Fintech, Digital Publishing, Healthcare, Media & Entertainment, Education, Advertising, Manufacturing, eCommerce, Retail, Telecom, and more.
Explore some use-cases of Anoid in different domains:
Visitor Segmentation and Personalization
Ad Revenue Optimization
Conversion Rate Optimization
A/B Testing and UX Enhancement
Paywalls and Regwalls
Content recommendation engines
How Anoid Works
Anoid generates anonymous user fingerprint based on various parameters, ensuring user recognition even after anonymization measures are taken. It tracks visitor behavior, IP, browser, and more, providing comprehensive insights into user activities. Anoid comprises two key components: a Plugin and an Admin portal.
The Plugin is designed for installation on a website, whether it’s a web app, web portal, or web platform. Its primary purpose is to facilitate the tracking and interaction with an anonymous audience. The Plugin actively gathers metrics, triggers events, and transmits all relevant data to both the Anoid server and Google Analytics.
The Admin portal serves as a web application responsible for overseeing company information, user management, the maintenance of a list of monitored websites, distribution of plugin installation materials, and the presentation of analytics derived from the collected behavioral data.
How Anoid Looks
Anoid boasts a user-friendly interface that is both intuitive to grasp and easy to navigate.
Within the interface, the «Dashboard» tab offers analytical insights into the collective behavior of visitors. Meanwhile, the “Visitors” tab provides a means of monitoring the activities of individual visitors.
For administrative purposes, the «Admin» tab grants you the capability to oversee your Anoid account, manage authorization data, configure website settings, and administer other accounts authorized to access Anoid within your organization.
If you’re looking to obtain the installation code for Anoid, you’ll find it conveniently located within the «Init Script» tab. For a visual representation of the Anoid interface, please refer to the screenshots below.