Anoid — Anonymous Visitor Identification Software

Anoid is a groundbreaking tool designed to revolutionize anonymous visitor identification and tracking. Easily installed on websites, web applications, or web portals, this plugin goes beyond conventional tracking methods of visitor identification, even in the face of common anonymization tactics such as clearing cache, cookies, using incognito mode, VPNs, or changing IP addresses.

Key Industry Challenges

According to the 2023 browser user statistics, there is a growing trend in Internet audience maximum anonymization:

20% Internet users uses incognito (because they do not want to be tracked for any reason)
33% of Internet users worldwide use a VPN
80% have ad blocking enabled (because they prefer to have an ad-free browsing experience)
50% of all Internet traffic comes from automated bots instead of human users

How Anoid Helps to Solve the Challenges

Being a visitor identification software, Anoid helps to cope with the above mentioned challenges and cater for a comprehensive view of user behavior in the following ways:

Accurately identifies anonymous website, web app, web portal visitors bypassing most popular anonymization techniques.
Keeps the user identified even if one uses VPN, incognito, clears storage, changes browser settings, etc.
Differentiates bots from human activity.
Tracks audience activity per identified visitor.
Calculates and visualizes audience analytics.
Easily integrates with any existing web solution (web-app, web site, web portal, web platform etc).
Works on all types of devices (desktop, tablet, mobile).

What are Anoid benefits?

Why Anoid Stands Out

The key differentiator of Anoid is that it is a server-side visitor identification software that is resistant to most popular anonymization techniques (such as VPN or incognito mode), or to local storage cleaning. Besides, it distinguishes several accounts linked to one device. If the user applies one of these methods, Anoid keeps that user recognized and complements his existing history instead of creating a new user ID and disrupting the activity record.

Anoid visitors tracking software is tailored for businesses that use websites, web apps, web portals to sell their products or services and looking for:

Selling their products or services more efficiently

Identify visitors preferences for improving targeting of their strategies (marketing, security, others)

Knowing their audience better

Interacting with all their audience more accurately

Key Anoid Features

Seamless integration with existing web products

Real-time tracking of audience behavior and history

Accurate identification of anonymous visitors, even in the face of anonymization tools

Calculation of accuracy of anonymous visitors identification

Integration with authentication providers

Integration with Google Analytics

Visualization of audience analytics on a dashboard

Overview and visualization of an individual visitor behavior

Anoid Use Cases

Anoid is versatile and can be used for anonymous website, web portal web app visitor identification in various business domains, including Martech, Fintech, Digital Publishing, Healthcare, Media & Entertainment, Education, Advertising, Manufacturing, eCommerce, Retail, Telecom, and more.

Explore some use-cases of Anoid in different domains:

Visitor Segmentation and Personalization

Anoid identifies anonymous users to gather more behavior per user and as a result segment them better, allowing marketers to deliver better personalized content and targeted advertising.

Audience Insights

Publishing companies can identify anonymous website or other web-based solution visitors to gain insights into the interests and demographics of their anonymous readers, helping them tailor their editorial strategy and content creation.

Lead Generation

By tracking behavior of anonymous website, web portal or web app visitors we help analyze their engagement more accurately, giving an opportunity for Martech platforms to identify potential leads better, enabling marketing teams to nurture and convert them into customers.

Ad Revenue Optimization

Publishers can leverage extended knowledge about their anonymous website (or any other web-based solution) visitors to improve targeted advertising opportunities, thereby increasing ad revenue and advertiser satisfaction.

Conversion Rate Optimization

Understanding user behavior better, including anonymous audiences, can help optimize website and landing page designs to improve conversion rates, leading to increased sales and revenue.

Subscription Models

Gathering and analyzing anonymous users behavior, publishers can optimize their subscription models and pricing strategies to attract and retain paying customers.

A/B Testing and UX Enhancement

More accurately defining the impact that website or app features/UX options have on anonymous users, can help in improving user engagement and conversion rates as a result, and continuously optimize the UX via data-driven insights.

Paywalls and Regwalls

Accurate anonymous website visitor identification allows Paywalls and Regwalls to determine better perfect time for triggering “walls”, which leads to improved conversion rates, and sales and revenue as a result.

Product Recommendations

Companies can provide personalized product offers, based on more and better gathered behavior of anonymous website, web portal, or web app visitors.

Content recommendation engines

Accurate anonymous website, web portal, or web app visitor tracking allows gathering more data per visitor, that improves Recommendation engines by giving better targeted content, and engaging better as a result.

How Anoid Works

Anoid generates an anonymous user fingerprint based on various parameters, ensuring user recognition even after anonymization measures are taken. It tracks visitor behavior, IP, browser, and more, providing comprehensive insights into user activities. Anoid visitor identification software comprises two key components: a Plugin and an Admin portal.

The Plugin is designed for installation on a website, whether it’s a web app, web portal, or web platform. Its primary purpose is to facilitate the tracking and interaction with an anonymous audience. The Plugin actively gathers metrics, triggers events, and transmits all relevant data to both the Anoid server and Google Analytics.

The Admin portal serves as a web application responsible for overseeing company information, user management, the maintenance of a list of monitored websites, distribution of plugin installation materials, and the presentation of analytics derived from the collected behavioral data.

Technologies Used

How Anoid Looks

Anoid boasts a user-friendly interface that is both intuitive to grasp and easy to navigate.
Within the interface, the «Dashboard» tab offers analytical insights into the collective behavior of visitors. Meanwhile, the “Visitors” tab provides a means of identifying and monitoring the activities of individual visitors.

For administrative purposes, the «Admin» tab grants you the capability to oversee your Anoid account, manage authorization data, configure website settings, and administer other accounts authorized to access Anoid within your organization.

If you’re looking to obtain the installation code for Anoid, you’ll find it conveniently located within the «Init Script» tab. For a visual representation of the Anoid interface, please refer to the screenshots below.